B2B PR and Marketing

Good PR and marketing starts with the right questions. How do you define success? Who do you want to reach? And what do you have to offer? Marketing and media services can help you shorten the B2B sales cycle, increase brand awareness, communicate complex products, and stand out from your competitors. At Harris Media Services, we blend traditional PR and marketing strategies with digital marketing techniques to help you meet your business goals.

 

Discover Who to Reach


Harris Media Services helps you identify your target market, including their pressures and pain points, what drives them to buy, what they read/view, and what events they attend. We discover their influencers - the trade press, journalists, analysts, and bloggers.  




Discover What to Say


We work with you to craft messages that resonate with your audience. How does your product or service solve a business challenge? How can we communicate that most effectively? We brainstorm content options to highlight your internal thought leaders.  




Make a Plan and Execute


We discover the best way to reach your goals: earned media - including traditional B2B PR and marketing communications, owned media - including digital and inbound marketing, or a blend of both. We map out a plan for content creation by channel, including promotion strategies, and make it happen.  




Can We Help You?


Just reach out - we're happy to talk to see if we can be a fit for your company. 




Kay Aikin

CEO, Introspective Systems LLC
Alison has helped our software company immensely with public positioning. She has a wonderful intuitive feel of how customers perceive our technology. She makes my techno-babble and make it make sense. I could not more highly recommend Alison for creating, managing and implementing a public relations plan.

Kim Brault

VP, Vertical Solutions, Inc.
Alison often brings fresh ideas or courses of action and strategies to the table, and she has enabled us to greatly increase our brand and visibility in our B2B niche market of field service management. The ROI on services provided by Harris Media Services has been excellent and we continue to work with Alison on many facets of our PR and marketing initiatives. The work is always done on time, efficiently, effectively, and ethically. Alison is always willing to help in any way and works with our team to get the job done, and get it done right. Overall, we would highly recommend Alison and her team for any of your PR or marketing needs.

About PubHub

Harris Media Services Sponsors PubHub Maine
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About Us

We specialize in B2B markets, and understand how and where to capture attention throughout the sales cycle. Areas of focus include information technology, healthcare technology, and renewable and alternative energy technologies. We’re good at understanding a complex subject and communicating the business benefits in clear language. We love working with small- and medium-sized businesses, and helping them develop a marketing strategy, create compelling content, promote it to the right audiences, and grow the business. We’re not the right fit for every company, so it’s important for us to talk up front about your goals to make sure we can deliver. Check out this post in our blog about our values – it can give you a good idea if we will work well together. If this resonates, we’d love to work with you.

Alison Harris, Harris Media Services, B2B PR and Content Marketing

Alison Harris

Alison Harris founded Harris Media Services in 2000 after years of experience in the B2B publishing industry. Alison was an editor, then publisher of national business trade newspapers for IT support and CRM/contact center professionals. She oversaw tremendous growth in both publications at a time when IT and CRM technologies were beginning to impact business success. From developing conferences to travelling throughout the country to write about emerging technologies, Alison built a deep knowledge base about how technologies and communication impact a company’s bottom line and an affinity to translate complex issues. These provided her with the foundation she needed to launch Harris Media Services.

Alison is proud to say that she is still retained by her first client. She views the client relationship as a partnership and values the opportunity to impact their ongoing success. Equally as important are her relationships with her team of exceptional researchers, writers, digital media experts, and artists, who work hand-in-hand with HMS staffers to provide services needed to fulfill client needs.

 

Alison resides outside Portland, ME with her family and is a die-hard Beatles fan, amateur cook, and wanderluster. She loves Maine equally for its burgeoning craft beer scene as for its startup culture, and now manages PubHub, Maine’s entrepreneurial networking event, to celebrate their coexistence. Contact Alison.

Karen Craven
Karen Craven

A journalist by training, Karen Craven cut her teeth at the venerable City News of Chicago. Karen covered state, federal, and local governments for print and radio outlets, and worked as a general assignment reporter and business trade writer before crossing over to public service. Her experience as a member of the media served her well in government where she built meaningful relationships with state and national press for Illinois Comptroller Dan Hynes and the Illinois State Board of Education.

Since 2004 she has been a senior leader in corporate and not-for-profit settings, where she managed myriad crises, developed long-term growth strategies, reorganized and or rebranded organizational image with key stakeholders, and brokered relationships that helped garner state and federal dollars as well as substantial capital investment. She has consulted for an array of not-for-profits and corporations, focusing on public affairs, communications, and development strategies that have resulted in multi-million grant awards and contracts.

Karen is a rich communicator who understands how all aspects of communication – including marketing, public relations, collateral, advertising, and stakeholder engagement – are connected to success and growth.

An almost lifelong Chicagoan, Karen grew up on the South Side of the city. She now lives in Glen Ellyn, IL with her husband, daughter, and two golden retrievers. She enjoys walks in the nearby forest preserves, cooking, and spending time with family and friends. She is most passionate about access, quality, and affordability of education, and serves on her daughter’s elementary school parent teacher council. Contact Karen.

Contact

So, give us a call. We’re pretty friendly, and would love to learn more about your company. If we’re not the right fit, we’ll help you find someone who is.

If you’re in the Portland, Maine area, let us know – we know where to get great beer on tap, where to listen to live music, where to eat awesome (and award-winning) food, where to get the best lobster, and where to find the best cocktails.

Portland, Maine Headquarters

207.829.4500

Chicago, IL Office

773.230.8785