We specialize in B2B markets, and understand how and where to capture attention throughout the sales cycle. Areas of focus include information technology, healthcare technology, and renewable and alternative energy technologies. We’re good at understanding a complex subject and communicating the business benefits in clear language. We love working with small- and medium-sized businesses, and helping them develop a marketing strategy, create compelling content, promote it to the right audiences, and grow the business. We’re not the right fit for every company, so it’s important for us to talk up front about your goals to make sure we can deliver. Check out this post in our blog about our values – it can give you a good idea if we will work well together. If this resonates, we’d love to work with you.
Finding Your VoiceVoice. Think about what that means for a moment. As a child we learn to use it, as an adolescent to develop it, and as an adult to define us, to detract, attract, oppose, support, cajole, admonish, praise, thank, and more. We learn early on that each voice is unique. I lo...
Earned and Owned Media in Content Marketing – How it WorksB2B marketing is different from the consumer world, in part because it relies on engaging with an audience that wants a lot of information on how best to solve what can be complex and sophisticated business problems. While paid media (including advertising and content syn...
Will my blood, sweat and tears about your lack of a content marketing strategy go up in smoke?On my first Mother???s Day, nearly 11 years ago, my husband, our nine-month-old daughter, and my 89-year-old Grandma spent the good part of a road trip downstate making a list of all the idioms we knew. We came up with about 70. I was reminded of that trip recently when I...
Alison Harris founded Harris Media Services in 2000 after years of experience in the B2B publishing industry. Alison was an editor, then publisher of national business trade newspapers for IT support and CRM/contact center professionals. She oversaw tremendous growth in both publications at a time when IT and CRM technologies were beginning to impact business success. From developing conferences to travelling throughout the country to write about emerging technologies, Alison built a deep knowledge base about how technologies and communication impact a company’s bottom line and an affinity to translate complex issues. These provided her with the foundation she needed to launch Harris Media Services.
Alison is proud to say that she is still retained by her first client. She views the client relationship as a partnership and values the opportunity to impact their ongoing success. Equally as important are her relationships with her team of exceptional researchers, writers, digital media experts, and artists, who work hand-in-hand with HMS staffers to provide services needed to fulfill client needs.
Alison resides outside Portland, ME with her family and is a die-hard Beatles fan, amateur cook, and wanderluster. She loves Maine equally for its burgeoning craft beer scene as for its startup culture, and now manages PubHub, Maine’s entrepreneurial networking event, to celebrate their coexistence. Contact Alison.
A journalist by training, Karen Craven cut her teeth at the venerable City News of Chicago. Karen covered state, federal, and local governments for print and radio outlets, and worked as a general assignment reporter and business trade writer before crossing over to public service. Her experience as a member of the media served her well in government where she built meaningful relationships with state and national press for Illinois Comptroller Dan Hynes and the Illinois State Board of Education.
Since 2004 she has been a senior leader in corporate and not-for-profit settings, where she managed myriad crises, developed long-term growth strategies, reorganized and or rebranded organizational image with key stakeholders, and brokered relationships that helped garner state and federal dollars as well as substantial capital investment. She has consulted for an array of not-for-profits and corporations, focusing on public affairs, communications, and development strategies that have resulted in multi-million grant awards and contracts.
Karen is a rich communicator who understands how all aspects of communication – including marketing, public relations, collateral, advertising, and stakeholder engagement – are connected to success and growth.
An almost lifelong Chicagoan, Karen grew up on the South Side of the city. She now lives in Glen Ellyn, IL with her husband, daughter, and two golden retrievers. She enjoys walks in the nearby forest preserves, cooking, and spending time with family and friends. She is most passionate about access, quality, and affordability of education, and serves on her daughter’s elementary school parent teacher council. Contact Karen.