B2B PR and Marketing

Good marketing starts with the right questions. How do you define success? Who do you want to reach? And what do you have to offer? We use a combination of analog strategy with digital marketing tools and methods to help you meet your goals.  

 

Who to Reach
We start by figuring out who is your target market. We develop buyer personas to identify their pressures and pain points, and what drives them to buy. Then we find their influencers: trade press and business journalists, analysts and bloggers. This is the universe that we need to reach.
What to Say
Next, we craft messages that will resonate with your audience. How does your product or service solve a business challenge? And how can we share that most effectively? We brainstorm content options and identify your thought leaders.
How to Execute
We discover the best way to reach your goals: earned media – including traditional B2B PR and marketing communications, owned media – including digital and inbound marketing, or a blend of both. We develop an editorial calendar to map out the content we will create matched to buyer or influencer channel. We identify content creators and a content promotion plan, and make it happen.

B2B Earned Media

Earned media is pretty great - it's when a journalist, blogger, or other person of influence writes about your company. They introduce you to their audience, and give you an opportunity to connect. Earned media drives inbound leads to your site while boosting your credibility with your target market. Plus, you can use the piece to share with existing customers and prospects via outbound marketing and digital marketing. You have a great story - let us help you find the audience to listen.

 

 

Discover key B2B editorial contacts

Discover key B2B editorial contacts

We use a variety of tools to help find the influencers in your market. We find the B2B bloggers, journalists, analysts, and other key players who connect with your target market.

Research B2B editorial calendar opportunities

Research B2B editorial calendar opportunities

B2B publications want content – we help you match your expertise with editorial calendars so that you can deliver bylined articles, blog posts, and editorials.

Pitch Stories and Promote Content

Pitch Stories and Promote Content

We engage B2B editors, journalists, and bloggers to write about your company. We find every angle that works to share your news and insight.

Speaking Opportunities and Trade Show Meetups

Speaking Opportunities and Trade Show Meetups

Get up close and personal with your target audience. Meetings with press and industry influencers at trade shows can solidify your relationships. And hey, since you’re going to the show anyway, let’s see if we can get you on the speaking program. We’ll even help you develop your presentation.

B2B Owned Media

Owned media is all of the content you need for traditional and digital marketing, from blog posts to ebooks. We work with your team to develop high quality, journalistic content that tells your story, engages your prospects throughout the sales funnel, and helps you close sales. We explore everything from big-picture issues to subtle nuances to develop pieces that attract your audience. And we try to make everything work at least twice - a great white paper can be chunked into a byline, promoted via a blog post, and used in an outbound marketing email campaign. We'll even help you tweet about it.

 

Bylines and Editorial Content

Bylines and Editorial Content

Content for earned media, including bylines and opinion pieces. We work with your team to develop their story, including research and writing. If you have a terrific writer on your team, we’ll edit and polish his or her work to make sure it is perfect.

Customer Success Stories

Customer Success Stories

Customer testimonials are amazing because they are powerful and believable. We work with your customers to discover all of the reasons why they love you, and to help them tell the world why they should buy from you.

Press Releases

Press Releases

Back before content was called “content” we had the press release. It’s the workhorse of the communications world, and remains an effective way to gather and share all of the elements of your company’s news. We use them everywhere, including as LinkedIn updates and in email campaigns. Of course, we make sure to share them with the influencers they are named after: the press.

Outbound Marketing Content

Outbound Marketing Content

Content for customer and prospect outreach, including traditional and email newsletters and email campaigns.

Ebooks and White Papers

Ebooks and White Papers

Long-form content that explores a subject in depth. Often used for anchor content, these pieces deliver real value to your customers, and generate leads when used for both inbound and outbound marketing. We conduct interviews, do the necessary research, and write all content.

Customer Presentations

Customer Presentations

Used for direct connections, slide decks and webinars are great to move prospects through the sales funnel and to educate existing customers, as long as they’re not boring. We’ve all been guilty of that from time to time – but we can help you be more engaging.

Online and Social Content

Online and Social Content

Just about every piece of content should be formatted to go on your website and to your social channels. We can help you create blog posts and web copy from your content. And we also can help you share it via LinkedIn, Twitter, Facebook, Google+, and any other social channel of choice.

Infographics, Stats, and Surveys

Infographics, Stats, and Surveys

Everybody loves data, right? Numbers can be a super compelling way to tell a story. We create and conduct surveys for your list, or use your data. We work with our artist or yours to develop engaging information pieces.

Samples

Would You Like Samples of Content that Gets Results?

Just Ask!

 

Blog

About Us

We focus on technology because we believe in it – we're good at understanding a complex subject and communicating the business benefits in clear language. We specialize in information technology, healthcare technology, and renewable and alternative energy technologies.

We'd love to work with you.

 

Alison Harris founded Harris Media Services in 2000 after years of experience in the B2B publishing industry. She helps B2B companies with promising technologies and services grow by making the right impression on the right people.

Prior to launching HMS, Alison was editor, then publisher of business newspapers for IT support and CRM/contact center professionals. She developed trade shows and conferences, wrote countless articles, and traveled the country to meet with and report on leading technology companies.

Alison works directly with clients to develop media, content, and marketing strategy. She also develops a wide range of content and manages press outreach. Alison also works with a team of exceptional researchers, writers, and artists to help fulfill client needs. She volunteers for a number of organizations, including to support Casco Bay Technology Hub's PubHub events.

Contact

So, give us a call. We’re pretty friendly, and would love to learn more about your company. If we're not the right fit, we'll help you find someone who is.

If you’re in the Portland, Maine area, let us know – we know where to get great beer on tap, where to listen to live music, where to eat awesome (and award-winning) food, where to get the best lobster, and where to find the best cocktails.

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